Premiere Theaters Installs Allure Global Solutions’ Digital Box Office and Digital Menu Boards

ATLANTA (October 29, 2007)

Premiere Theatres’ Oaks 10 Theater, located in Melbourne, Florida has completed installation of Allure Global Solutions’ Digital Box Office (‘Digi-Box’) and Digital Menu Board Solution.

The Allure Global DigiBox solution displays digital movie posters with movie times and ratings in full motion graphics. Integration to the theatre’s POS solution for real-time data provides show-times and feature information such as title, ratings, run-time, sold-out and cancelled notifications. The Allure Global system is scalable from single to multi-screen and variable size of display based upon the configuration of the theatre. These flexible components support engaging motion-graphic messages all managed through a central server.

“We are excited to be the first theatre in the country to have the Allure Digital Box Office and Digital Menu Board products installed simultaneously.” stated Rob Kurrus, President of Premiere Theaters, “not only do they make our point of purchase area come alive, but they allow for real-time changes and revisions in prices, movies, show times, menu board content and promotions. The Allure products have given us a 50 foot long digital canvas that allows us to quickly and easily promote our products.”

“We are very excited to have Premiere Theatres be the first install for these products,” states Bill Budwitz, CEO of Allure Global Solutions, Inc. “Rob Kurrus has a proven track record for successfully implementing innovative solutions that increase efficiency and enhance patron experience. While Allure has installed digital menu boards and digital movie posters in theatres around the world, this is the first installation of our new Digital Box Office product. By integrating this solution at the site, we provide the ability to better communicate with theatre guests.”