Allure Global Solutions Introduces a New Dynamic Digital Box Office System Integrated to POS

ATLANTA (July 17, 2007)

Allure Global Solutions announces the development of its new dynamic Digital Box Office system specifically designed for the theatre market. This new and innovative system allows the theatre exhibitor to display fully animated Digital Movie Posters with ratings in full color in the box office. By integrating this new system with the POS system, Allure’s Digital Box Office can dynamically change movie titles and times. The system will also dynamically display SOLD OUT AND CANCELLED notifications, is scalable from a single to multiple screens and can even vary the size of the screens to best fit the configuration of the individual theatre box office.

“We are very excited about this new product we are offering to our clients.” stated Craig Chapin, President of Allure Global Solutions. “We have listened to our customers and have developed, what we feel is a state-of-the-art technology product for the theatre space.” “Our goal is to develop a level of technology and integration not seen in this industry.” “We believe that especially now with so many theatres installing digital projection equipment, these new products and services will become essential to the theatre industry.”

Allure’s full array of products and services is unprecedented in the theatre space. These products combine the back office capabilities, POS systems and self order ticketing systems with dynamic digital product merchandisers, digital menu board systems and now the new digital box office system. The result is an offering that provides a totally integrated solution from one company, a rare occurrence in today’s complex and diversified marketplace.